Pipedrive

A sales-first CRM known for the clearest visual pipeline, popular with US small and mid-sized sales teams.

Per user
$24/seat/mo
Free tier
No
Integrations
400+
Onboarding
None

Best for

US sales teams wanting the best visual pipeline management. Simple, focused, and good value at the Lite tier.

Pricing breakdown

All prices in USDLast verified June 19, 2026

Every fee we track, grouped by where it applies.

Strengths and trade-offs

Pros

  • Best-in-class visual sales pipeline
  • Simple, focused, and quick to set up
  • Good value at the entry Lite tier
  • 400+ integrations

Cons

  • No permanent free plan, only a 14-day trial
  • Marketing automation only from the Growth tier
  • Reporting is lighter than Salesforce or HubSpot
  • Add-ons like LeadBooster cost extra

About Pipedrive

Pipedrive is built around the sales pipeline, and it shows. The visual deal board is the clearest in the category, and the product stays focused on helping reps move deals forward rather than piling on features.

It is quick to set up and good value at the entry tier. In July 2025 Pipedrive renamed its plans (Essential is now Lite, Advanced is now Growth), and the heavier automation and reporting features only appear on the higher plans.

Pipedrive was founded in 2010 and is headquartered in New York, USA.

How Pipedrive compares

Side-by-side with the closest alternatives by estimated cost.

Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.

Pipedrive

$120/mo est.

Per user
$24/seat/mo
Free tier
No
Marketing automation
Growth+
Integrations
400+
Pipeline
Yes (best-in-class)
Est. monthly cost
$120/mo

Salesforce

$125/mo est.

Per user
$25/user/mo
Free tier
No
Marketing automation
Add-on (Marketing Cloud)
Integrations
5,000+
Pipeline
Yes
Est. monthly cost
$125/mo

Zoho CRM

$100/mo est.

Per user
$20/user/mo
Free tier
Yes (3 users)
Marketing automation
Professional+
Integrations
1,000+
Pipeline
Yes
Est. monthly cost
$100/mo

Monday CRM

$75/mo est.

Per user
$15/seat/mo
Free tier
Yes (2 users)
Marketing automation
Pro+
Integrations
200+
Pipeline
Yes
Est. monthly cost
$75/mo

Common questions about Pipedrive

The same questions US merchants ask before signing up.

  • Pipedrive starts at $24/seat/mo on the Lite plan, billed annually. In July 2025 Pipedrive renamed its tiers, so the entry plan is now Lite (formerly Essential) and the next step up is Growth (formerly Advanced). The higher Premium and Ultimate plans add deeper automation, reporting, and security features at a higher per-seat cost.

  • No. Pipedrive does not offer a permanent free plan, only a 14-day free trial. It is a paid-only product focused on sales teams that want a clean pipeline. If a free tier matters, HubSpot, Zoho CRM, and Monday CRM all offer free plans, though none matches Pipedrive's visual pipeline.

  • Yes. Pipedrive is built around the sales pipeline and has the clearest visual deal board in the category. It stays focused on helping reps move deals forward rather than piling on marketing or service features, which makes it quick to set up and easy to adopt. It is the top pick here for sales-led teams that want a clean pipeline without the bloat of a full platform.

  • Pipedrive includes a native AI Sales Assistant that surfaces deal recommendations, flags at-risk opportunities, and suggests next actions based on your pipeline activity. It does not publish an official MCP server, so connecting Pipedrive to AI agents is done through third-party tools such as Zapier rather than a native integration.

  • Pipedrive adds workflow and marketing automation from the Growth tier (formerly Advanced) rather than the entry Lite plan. Email marketing is available through the Campaigns add-on. For teams whose priority is a focused sales pipeline rather than nurturing campaigns, the Lite plan covers the essentials, with automation a step up when you need it.

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