Pipedrive
$120/mo est.
- Per user
- $24/seat/mo
- Free tier
- No
- Marketing automation
- Growth+
- Integrations
- 400+
- Pipeline
- Yes (best-in-class)
- Est. monthly cost
- $120/mo
A sales-first CRM known for the clearest visual pipeline, popular with US small and mid-sized sales teams.
Best for
US sales teams wanting the best visual pipeline management. Simple, focused, and good value at the Lite tier.
Every fee we track, grouped by where it applies.
Pipedrive is built around the sales pipeline, and it shows. The visual deal board is the clearest in the category, and the product stays focused on helping reps move deals forward rather than piling on features.
It is quick to set up and good value at the entry tier. In July 2025 Pipedrive renamed its plans (Essential is now Lite, Advanced is now Growth), and the heavier automation and reporting features only appear on the higher plans.
Pipedrive was founded in 2010 and is headquartered in New York, USA.
Side-by-side with the closest alternatives by estimated cost.
Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.
Pipedrive
$120/mo est.
Salesforce
$125/mo est.
Zoho CRM
$100/mo est.
Monday CRM
$75/mo est.
The same questions US merchants ask before signing up.
Pipedrive starts at $24/seat/mo on the Lite plan, billed annually. In July 2025 Pipedrive renamed its tiers, so the entry plan is now Lite (formerly Essential) and the next step up is Growth (formerly Advanced). The higher Premium and Ultimate plans add deeper automation, reporting, and security features at a higher per-seat cost.
No. Pipedrive does not offer a permanent free plan, only a 14-day free trial. It is a paid-only product focused on sales teams that want a clean pipeline. If a free tier matters, HubSpot, Zoho CRM, and Monday CRM all offer free plans, though none matches Pipedrive's visual pipeline.
Yes. Pipedrive is built around the sales pipeline and has the clearest visual deal board in the category. It stays focused on helping reps move deals forward rather than piling on marketing or service features, which makes it quick to set up and easy to adopt. It is the top pick here for sales-led teams that want a clean pipeline without the bloat of a full platform.
Pipedrive includes a native AI Sales Assistant that surfaces deal recommendations, flags at-risk opportunities, and suggests next actions based on your pipeline activity. It does not publish an official MCP server, so connecting Pipedrive to AI agents is done through third-party tools such as Zapier rather than a native integration.
Pipedrive adds workflow and marketing automation from the Growth tier (formerly Advanced) rather than the entry Lite plan. Email marketing is available through the Campaigns add-on. For teams whose priority is a focused sales pipeline rather than nurturing campaigns, the Lite plan covers the essentials, with automation a step up when you need it.
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