Compare CRM software (customer relationship management software) for US businesses. See per-user costs, free plans, contact limits, pipeline management, marketing automation, and integrations side by side, all in US dollars.
Browse all CRM Software in our directory| Est. Cost /mo (USD) | $0/moFreeCheapest | $0/moFreeCheapest | $0/moFreeCheapest | $28/moLite | $36/moStarter | $36/moBasic | $50/moStarter Suite | $61/moPlus | $299/moIgnite |
| Ratings | |||||||||
|---|---|---|---|---|---|---|---|---|---|
| 4.5Capterra (621) | 4.5Capterra (4,464) | 4.3Capterra (6,977) | 4.5Capterra (3,055) | 4.5Capterra (167) | 4.7Capterra (462) | 4.4Capterra (18,785) | 4.4G2 (14,647) | 4.1GetApp (1,298) | |
| Costs & Pricing | |||||||||
| Free | Free | Free | Lite | Starter | Basic | Starter Suite | Plus | Ignite | |
| Best$9/user/mo | $20/seat/mo | $20/user/mo | $14/seat/mo | $18/user | $12/seat/mo | $25/user/mo | Per contact (from $15/mo) | $39/user/mo above the 2 included | |
| ✓3 users, unlimited contacts | ✓2 users, 1,000 contacts | ✓3 users, 5,000 contacts | ✕ | ✓2 users, 250 contacts | ✕ | ✕ | ✕ | ✕ | |
| $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $299/mo (Ignite, includes 2 users and 1,500 contacts) | |
| Unlimited | 25,000 (Starter) | Unlimited | Unlimited | 30,000 (Starter) | Unlimited | Unlimited | 1,000 (Starter entry) | 1,500 (Ignite) | |
| None | None (Starter) | None | None | None | None | None | None | $1,500 one-time (Ignite Implementation Package) | |
| None | None | None | None | None | 3 | None | None | None | |
| ✕ | ✕ | ✕ | ✕ | ✕ | ✕ | Annual | ✕ | ✕ | |
| Sales & Pipeline | |||||||||
| ✓ | ✓ | ✓ | ✓best-in-class | ✓ | ✓ | ✓ | ✓ | ✓ | |
| ✓ | ✓ | ✓ | ✓ | ✓ | ✓Standard+ | ✓ | ✓ | Not stated | |
| ✓Growth+ | ✓Starter+ | Professional+ | Growth+ | Growth+ | Pro+ | Add-on (Marketing Cloud) | ✓best-in-class | ✓ | |
| ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓advanced | ✓ | ✓ | |
| ✓ | ✓Starter+ | ✓ | ✓Growth+ | ✓Growth+ | Standard+ | ✓Flow | ✓ | ✓ | |
| ✓ | ✓ | Add-on (Zoho Campaigns) | Add-on (Campaigns) | Add-on (Transpond) | Limited | Add-on (Marketing Cloud) | ✓best-in-class | ✓ | |
| AI | |||||||||
| Native (Freddy AI) | Native + add-ons (Breeze) | Native + add-ons (Zia, Agent Studio) | Native (AI Sales Assistant) | Native (AI Content Assistant) | Native (AI Blocks, Sidekick) | Native + add-ons (Einstein, Agentforce) | Native (Active Intelligence) | Native (Keap AI, AI Content Assistant) | |
| Native MCP (beta) | Native MCP (official, beta) | Native MCP (Zoho, official) | Via 3rd-party (Zapier) | Native MCP (beta, read-only) | Native MCP (official) | Native MCP (official) | Native MCP (official) | Not stated | |
| Features & Integrations | |||||||||
| 200+ | 1,000+ | 1,000+ | 400+ | 60+ (QBO, Xero) | 200+ | 5,000+ | 870+ | Zapier + API | |
| ✓ | ✓ | Via integrations | Via integrations | Via integrations | Via integrations | ✓ | Via integrations | ✓ | |
| ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | |
| Business hours | 24/7 chat | Business hours | Business hours | UK and US west coast hours | 24/7 online | Business hours | 24/7 chat | Dedicated Customer Success Manager | |
| US hosting, SOC 2 | US hosting, SOC 2 | US hosting, SOC 2 | US hosting, SOC 2 | UK/EU hosting | US hosting, SOC 2 | US hosting, SOC 2 | US hosting | US hosting |
Independent, side by side breakdowns of the matchups merchants ask about most.
Ranked picks for specific business types, with our live cost calculator.
What each provider actually charges, plan by plan, with cheaper alternatives.
Ranked alternatives to the providers merchants are weighing up, with our live cost calculator.
Our team can help you evaluate your options based on your team size, sales process, and existing software stack.