5 providersAll prices in USD

Compare CRM Software in the United States

Compare CRM software (customer relationship management software) for US businesses. See per-user costs, free plans, contact limits, pipeline management, marketing automation, and integrations side by side, all in US dollars.

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	HubSpot	Monday CRM	Zoho CRM	Pipedrive	Salesforce
Est. Cost /mo (USD)	$0/moCheapest	$75/mo	$100/mo	$120/mo	$125/mo
	Visit HubSpot	Visit Monday CRM	Visit Zoho CRM	Visit Pipedrive	Visit Salesforce

Ratings
User rating	4.5Capterra (4,464)	4.7Capterra (462)	4.3Capterra (6,977)	4.5Capterra (3,055)	4.4Capterra (18,785)
Costs & Pricing
Plan	Free	Basic	Standard	Lite	Starter Suite
Price per user /mo	$20/seat/mo	$15/seat/mo	$20/user/mo	$24/seat/mo	$25/user/mo
Free tier	✓unlimited users	✓2 users	✓3 users	✕	✕
Monthly base fee	$0	$0	$0	$0	$0
Contact limit (entry plan)	1,000 (Starter)	Unlimited	Unlimited	Unlimited	Unlimited
Setup/onboarding fee	None (Starter)	None	None	None	None
Minimum seats	None	3	None	None	None
Contract required	✕	✕	✕	✕	Annual
Sales & Pipeline
Pipeline management	✓	✓	✓	✓best-in-class	✓
Email tracking	✓	✓Standard+	✓	✓	✓
Marketing automation	✓Starter+	Pro+	Professional+	Growth+	Add-on (Marketing Cloud)
Reporting/dashboards	✓	✓	✓	✓	✓advanced
Workflow automation	✓Starter+	Standard+	✓	✓Growth+	✓Flow
Email marketing	✓	Limited	Add-on (Zoho Campaigns)	Add-on (Campaigns)	Add-on (Marketing Cloud)
AI
AI features	Native + add-ons (Breeze)	Native (AI Blocks, Sidekick)	Native + add-ons (Zia, Agent Studio)	Native (AI Sales Assistant)	Native + add-ons (Einstein, Agentforce)
MCP / AI agents	Native MCP (official, beta)	Native MCP (official)	Native MCP (Zoho, official)	Via 3rd-party (Zapier)	Native MCP (official)
Features & Integrations
Integrations ecosystem	1,000+	200+	1,000+	400+	5,000+
Built-in phone/calling	✓	Via integrations	Via integrations	Via integrations	✓
Mobile app	✓	✓	✓	✓	✓
Customer support	24/7 chat	24/7 online	Business hours	Business hours	Business hours
Data & security	US hosting, SOC 2	US hosting, SOC 2	US hosting, SOC 2	US hosting, SOC 2	US hosting, SOC 2

Estimates based on 5 users and 1000 contacts. Best-in-row cells are highlighted in emerald. Rates can change without notice, confirm current pricing with the provider before signing on.How we calculate fees

Estimates use each free plan where your team fits, otherwise the paid entry plan times your user count. Turn on the automation toggle to compare paid plans, since free plans exclude marketing automation. Monday CRM has a 3-seat minimum.

Provider details

The top providers, expanded.

Same data as the table above, broken out per provider with the use cases each one fits best.

We may earn a commission when you click through to a provider. This never affects ranking or data shown. Read our terms.

HubSpot

CRM platform with a genuinely free-forever tier and the largest app ecosystem, built to scale from startup to enterprise.

Est. cost

$0/mo

Best for

US businesses wanting a free starting point with room to grow. Largest integration ecosystem (1,000+), with a steep pricing jump at the Professional tier

In-person rate: —
Online rate: —
Monthly fee: —
Contract: —

Visit HubSpot View full details

Monday CRM

A highly visual, customizable CRM built on the monday.com Work OS, with a three-seat minimum on every paid plan.

Est. cost

$75/mo

Best for

US teams wanting a highly visual, customizable CRM built on project management. Three-seat minimum, with no automations on the Basic plan

In-person rate: —
Online rate: —
Monthly fee: —
Contract: —

Visit Monday CRM View full details

Zoho CRM

Strong value CRM with low per-user pricing, a free plan for small teams, and access to the wider Zoho ecosystem of 40+ apps.

Est. cost

$100/mo

Best for

Budget-conscious US businesses wanting strong value. Low per-user pricing, a free plan for up to 3 users, and part of the Zoho ecosystem of 40+ apps

In-person rate: —
Online rate: —
Monthly fee: —
Contract: —

Visit Zoho CRM View full details

Pipedrive

A sales-first CRM known for the clearest visual pipeline, popular with US small and mid-sized sales teams.

Est. cost

$120/mo

Best for

US sales teams wanting the best visual pipeline management. Simple, focused, and good value at the Lite tier

In-person rate: —
Online rate: —
Monthly fee: —
Contract: —

Visit Pipedrive View full details

Salesforce

The most powerful and customizable CRM on the market, built for teams that need depth and are ready to invest in it.

Est. cost

$125/mo

Best for

US teams from small to enterprise needing maximum customization. Starter Suite is an affordable entry; the upper editions are the most powerful and the most expensive

In-person rate: —
Online rate: —
Monthly fee: —
Contract: —

Visit Salesforce View full details

Popular CRM Software comparisons

Independent, side by side breakdowns of the matchups merchants ask about most.

hubspot vs salesforceAn independent US comparison of HubSpot and Salesforce on real pricing, the free CRM versus enterprise power trade-off, AI, automation, and integrations, so you can see which platform fits your team and your budget.View comparison

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