The best CRM for real estate agents in the US is Pipedrive, whose visual pipeline fits a deal-by-deal sales process. HubSpot is the best free option, Zoho CRM the best value, Salesforce the most powerful for larger brokerages, and Monday CRM the most visual. Live pricing and a calculator are below.
Independent guide by SMBCompare. Prices last checked . How we compare
Pipedrive's visual pipeline maps cleanly to a real estate sales process, moving leads from inquiry through showing to closing. It is simple, quick to set up, and good value, which is why solo agents and small teams favor it.
Watch out: Lighter marketing automation than HubSpot, and no real-estate-specific features like MLS sync.
HubSpot has a genuinely free CRM with contact management, email, and deal tracking, plus the largest integration ecosystem. It is the natural starting point for a solo agent who wants room to grow into marketing later.
Watch out: A steep price jump once you need the Professional tier.
Zoho CRM pairs low per-user pricing with a free plan for up to three users and deep customization, so a budget-conscious agent or small team gets a lot of capability per dollar, especially within the wider Zoho suite.
Watch out: Busier interface, and best value if you use other Zoho apps.
Salesforce is the most customizable and powerful option, scaling from a team to a large brokerage with deep automation and reporting. The right call when you outgrow a simple pipeline tool.
Watch out: More setup and cost than a solo agent needs.
Monday CRM (by monday.com) is a highly visual, customizable CRM built on a project-management base, which suits a small real estate team that wants shared boards, tasks, and automations alongside its pipeline.
Watch out: Three-seat minimum, and no automations on the entry plan.
Enter your business details to see what each option would cost you. Prices are live from our database and shown in US dollars.
| 5 Providers | Pipedrive | HubSpot | Zoho CRM | Salesforce | Monday CRM |
|---|---|---|---|---|---|
| Est. Cost /mo (USD) | $120/mo | $0/moCheapest | $100/mo | $125/mo | $75/mo |
| Ratings | |||||
|---|---|---|---|---|---|
| 4.5Capterra (3,055) | 4.5Capterra (4,464) | 4.3Capterra (6,977) | 4.4Capterra (18,785) | 4.7Capterra (462) | |
| Costs & Pricing | |||||
| Lite | Free | Standard | Starter Suite | Basic | |
| $24/seat/mo | $20/seat/mo | $20/user/mo | $25/user/mo | $15/seat/mo | |
| No | Yes (unlimited users) | Yes (3 users) | No | Yes (2 users) | |
| $0 | $0 | $0 | $0 | $0 | |
| Unlimited | 1,000 (Starter) | Unlimited | Unlimited | Unlimited | |
| None | None (Starter) | None | None | None | |
| None | None | None | None | 3 | |
| No | No | No | Annual | No | |
| Sales & Pipeline | |||||
| Yes (best-in-class) | Yes | Yes | Yes | Yes | |
| Yes | Yes | Yes | Yes | Yes (Standard+) | |
| Growth+ | Yes (Starter+) | Professional+ | Add-on (Marketing Cloud) | Pro+ | |
| Yes | Yes | Yes | Yes (advanced) | Yes | |
| Yes (Growth+) | Yes (Starter+) | Yes | Yes (Flow) | Standard+ | |
| Add-on (Campaigns) | Yes | Add-on (Zoho Campaigns) | Add-on (Marketing Cloud) | Limited | |
| AI | |||||
| Native (AI Sales Assistant) | Native + add-ons (Breeze) | Native + add-ons (Zia, Agent Studio) | Native + add-ons (Einstein, Agentforce) | Native (AI Blocks, Sidekick) | |
| Via 3rd-party (Zapier) | Native MCP (official, beta) | Native MCP (Zoho, official) | Native MCP (official) | Native MCP (official) | |
| Features & Integrations | |||||
| 400+ | 1,000+ | 1,000+ | 5,000+ | 200+ | |
| Via integrations | Yes | Via integrations | Yes | Via integrations | |
| Yes | Yes | Yes | Yes | Yes | |
| Business hours | 24/7 chat | Business hours | Business hours | 24/7 online | |
| US hosting, SOC 2 | US hosting, SOC 2 | US hosting, SOC 2 | US hosting, SOC 2 | US hosting, SOC 2 |
Real estate runs on relationships and follow-up: leads from listings and referrals, showings to schedule, and deals to move from inquiry to close. A CRM keeps that pipeline organized so nothing slips. The catch is that the best-known CRMs are general-purpose tools, not real-estate-specific platforms, so the choice is about pipeline fit, value, and how big your team is. Below are our ranked picks, then a live calculator to cost each at your seat count.
We ranked on what matters to an agent or small brokerage: how well the pipeline maps to a real estate sales process, value at low seat counts, ease of setup, automation and follow-up tools, and how the cost scales as you add agents. Pricing is live from our database in US dollars.
It is worth being clear: the CRMs here are general-purpose, so they do not ship with MLS or IDX integration the way a dedicated real estate platform does. What they do give you is excellent lead, contact, and pipeline management at a lower price, plus integrations to connect the rest of your stack. For most individual agents and small teams that is the better trade, which is why these tools are so widely used in real estate. If you specifically need native MLS workflows, a specialist platform may suit better.
A solo agent is well served by HubSpot's free tier or Pipedrive's simple paid pipeline. A small team that wants shared boards and automations leans toward Monday CRM or Zoho CRM for value. A larger brokerage that needs deep customization, reporting, and automation grows into Salesforce. Work the cost out at your seat count, which the calculator above does.
For most US real estate agents, Pipedrive is the best overall thanks to its deal-focused pipeline, HubSpot is the best free start, Zoho CRM is the best value, Salesforce is the pick for larger brokerages, and Monday CRM suits visual teams. Use the calculator above to cost each at your seat count.
For most US agents, Pipedrive is the best overall because its visual pipeline matches how a real estate deal moves from lead to close. HubSpot is the best free starting point, Zoho CRM is the best value, and Salesforce suits larger brokerages. Compare them on current pricing in the calculator above.
HubSpot has the strongest free CRM for a solo agent, with contact management, email, and deal tracking at no cost, plus room to add marketing later. Zoho CRM also offers a free plan for up to three users, which suits a very small team.
Yes. HubSpot is a solid choice for real estate agents, especially solo agents starting out, because its free CRM covers contacts, email, and deal tracking with no cost, and it scales into marketing and automation later. It is a general CRM rather than a real-estate-specific one, so it has no native MLS feed, but most agents connect their tools through integrations.
These are general-purpose CRMs rather than real-estate-specific platforms, so they do not include native MLS integration or IDX out of the box. They handle leads, contacts, pipelines, and follow-up extremely well, and most connect to real estate tools through integrations or Zapier. Dedicated real estate CRMs exist, but general CRMs are widely used by agents and cost less.
For a growing team, Monday CRM is strong for visual collaboration and Salesforce for deep customization and reporting at brokerage scale. Pipedrive still works well for smaller teams that want a simple shared pipeline. Use the calculator above to cost each at your seat count.
We are independent and not owned by any provider. Our picks weigh price, features and US fit for real estate, using live pricing from our database, last checked June 19, 2026. The comparison table lets you estimate each option at your own numbers. See How we compare for our full method.