Privacy Policy

Effective 14 May 2026

This Privacy Policy explains how DVF Labs (trading as SMB Compare, referred to in this policy as “we”, “us”, or “our”) collects, uses, holds, and discloses personal information when you use smbcompare.com(the “site”). We handle personal information in accordance with applicable data protection and privacy laws.

1. Who we are

SMB Compare is an independent business-services comparison site operated by DVF Labs, an independent business. You can reach us via our contact form.

2. What information we collect

We collect the following categories of personal information:

Quote request information

When you submit a quote request through our comparison tools, we collect your business name, contact name, email address, phone number, website or social page (if provided), monthly volume, and any comparison inputs you have entered (such as your average transaction size or card mix). This information is shared with the providers you select so they can contact you with pricing. We do not share your details with providers you did not select.

Affiliate click tracking

When you click a link to a provider through our site, we log a cryptographic hash of your IP address (not the IP itself), your browser user-agent string, the page you clicked from, the provider you clicked, and any UTM parameters present in the link. This information helps us measure which providers convert and which sources of traffic refer paying customers.

Analytics

We use PostHog analytics with first-party cookies to understand how visitors use our site. These cookies help us recognize returning visitors and improve the experience. We do not track you across other websites. We do not share personal information with third parties for advertising purposes. You can clear cookies through your browser settings at any time.

Server logs

Like most websites, our hosting provider records standard server logs (IP address, request path, timestamp, user-agent) for security and debugging purposes. Logs are retained for a limited period.

3. Why we collect it

To send your quote request to the providers you have selected.
To respond to questions or feedback you send us.
To measure the effectiveness of our comparisons and how providers perform on our site.
To improve the accuracy, coverage, and usefulness of the comparison.
To meet our legal and tax obligations.

4. How we use and disclose your information

We do not sell your personal information. We only share quote request details with the specific provider or providers you have asked to receive a quote from. Aggregate analytics and click data may be shared with payment providers in anonymised, non-identifying form, but never with information that identifies you personally.

We may disclose personal information where required by law, in response to a lawful request from a regulator or court, or to protect our legal rights.

5. Service providers and data transfers

We use third-party service providers to operate the site, including cloud hosting and database providers, product analytics providers (PostHog), and transactional email providers. Some of these providers may process personal information in states or countries other than your own. We take reasonable steps to ensure each provider handles personal information appropriately.

6. How we store and protect your information

We take reasonable steps to protect personal information against loss, misuse, unauthorized access, modification, and disclosure. Data is transmitted over HTTPS, stored at rest in a managed database with row-level access controls, and your IP address is hashed before being recorded with an affiliate click. Access to personal data is limited to people who need it to operate the site.

7. Cookies and similar technologies

We use first-party analytics cookies (PostHog) to recognize returning visitors and measure how the site is used. We do not use advertising cookies, and we do not share data with advertising networks. We may also use a small number of strictly necessary cookies that keep core functions of the site working. You can control or disable cookies in your browser settings.

8. Accessing, correcting, or deleting your information

You can request access to the personal information we hold about you, ask us to correct it, or ask us to delete it. Send your request via our contact form. We will respond within 30 days.

9. Complaints

If you believe we have mishandled your personal information, please contact us first via our contact form. Depending on where you live, you may also have the right to lodge a complaint with the data protection or privacy authority in your jurisdiction.

10. Children

SMB Compare is intended for business owners and is not directed at children under 13. We do not knowingly collect information from children.

11. Changes to this policy

We may update this policy from time to time. The effective date at the top of this page indicates when it was last revised. If we make material changes, we will note them on this page and, where appropriate, notify you by email.