What Klaviyo costs
Klaviyo is priced on the size of your audience rather than a flat monthly fee. There is a genuinely free plan for small lists, and the entry paid plan starts at $20/mo (Email). From there the price steps up at each profile band, so your bill tracks your list size. Plans and pricing checked July 2026, and every figure on this page is pulled live from our database rather than typed in by hand.
The one thing to watch is the billing model. Klaviyo charges on active profiles (Active profiles only (excludes suppressed)), which means suppressed and unsubscribed contacts do not add to your bill, but every engaged contact does, and each new profile band lifts the price.
Klaviyo plans explained
Free is a real plan, not a trial (Yes (250 profiles, 500 emails /mo)). It covers up to 250 profiles and 500 email sends a month, keeps the automation flows and segmentation, and only adds Klaviyo branding to your emails. It is enough to trial the platform on a small store before you commit.
Email is the entry paid plan at $20/mo (Email). It removes the free-tier caps and unlocks unlimited sends, the full flow builder, predictive segmentation and the deep Shopify and WooCommerce sync Klaviyo is known for. What you pay depends on your profile count, so the headline figure is the starting point for the smallest paid band.
Email and SMS bundles text messaging on top of the email plan for stores that want both channels in one tool. Klaviyo does not publish a single flat price for it because, like the email plan, it scales with your profile count and your SMS volume. Use the calculator above to see the cost at your own list size rather than a headline number.
Why Klaviyo gets expensive as your list grows
The per-profile model is where Klaviyo quietly gets pricey. Because it charges on active profiles (Per active profile) and steps the price up at each band, a list that doubles can push you up two or three tiers. That is the trade-off for its e-commerce depth: predictive segmentation, revenue attribution and native store data that simpler tools do not carry. For a large list that does not need all of that, a subscriber-billed or send-billed rival usually costs less. The calculator above and the comparison table below show exactly where that gap opens up on your own numbers.
Who Klaviyo suits
Klaviyo fits e-commerce brands, especially Shopify and WooCommerce stores, that live and die by email and SMS revenue. If you want abandoned-cart and post-purchase flows tied straight to store data, predictive segments and revenue attribution baked in, Klaviyo is one of the strongest tools available and the depth justifies the price. It is less of a fit for a simple newsletter, a service business, or a large list that mostly needs broadcast sends, where the per-profile bill outruns the value.
Where Klaviyo falls short
No tool is perfect, and Klaviyo has real trade-offs. Its per-profile pricing scales steeply, so it is often the most expensive option once your list is large. It is heavier than a first-timer needs if all you want is a monthly newsletter. And its template library and landing-page tools are thinner than all-rounders like Mailchimp, because Klaviyo is built for flows and store data rather than one-off design. On compliance it does cover CAN-SPAM requirements (Yes (unsubscribe, sender ID, address footer)), so unsubscribe and sender-ID handling are built in.
Cheaper Klaviyo alternatives
Klaviyo is not the only option, and several rivals undercut it, especially as your list grows. Brevo starts at $10.80/mo (Starter) and bills on the emails you send rather than your list size, which suits a large list that sends infrequently. Kit, from $0 (free to 10K), is built around creators and has a generous free tier of its own. Mailchimp, from $13/mo (Essentials), is the best-known all-rounder but bills on total contacts, so an uncleaned list can climb fast. Constant Contact, from $10.20/mo (Lite), is a simple choice for smaller senders. The live table above costs all of them against your real numbers so you can see which lands cheapest for your store.