Compare email marketing software for US businesses. See pricing at your list size, automation features, e-commerce integrations, and SMS support side by side, all in US dollars.
Browse all Email Marketing in our directory| Est. Cost /mo (USD) | $0/moFreeCheapest | $0/moFreeCheapest | $11/moStarter | $15/moStarter | $19/moComfort | $20/moStarter (1,000 contacts) | $20/moStandard | $21/moLite | $27/moEssentials | $30/moEmail | $35/moLite | $47/moLite |
| Ratings | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 4.6Capterra (3,204) | 4.6Capterra (236) | 4.6Capterra (78) | 4.6Capterra (2,561) | 4.7Capterra (2,277) | 4.4G2 (13,599) | 4.6G2 (1,185) | 4.4Capterra (321) | 4.5Capterra (17,624) | 4.6Capterra (528) | 4.3Capterra (2,803) | 4.1Capterra (5,000) | |
| Pricing & Plans | ||||||||||||
| Free | Free | Starter | Starter | Comfort | Starter (1,000 contacts) | Standard | Lite | Essentials | Lite | Lite | ||
| Per email volume | Per subscriber | Per active contact | Per contact | Per subscriber | Per seat | Per subscriber | Per subscriber | Per contact | Per active profile | Per contact | Per subscriber | |
| $9/mo (Starter) | Best$0 (free to 10K) | $11/mo (Starter) | $15/mo (Starter) | $12/mo (Comfort) | $20/seat/mo (Starter) | $16/mo (Standard) | $12.50/mo (Lite) | $13/mo (Essentials) | $20/mo (Email) | $12/mo (Lite) | $13/mo (Lite) | |
| Unlimited contacts (billed by sends) | Active subscribers | Active contacts (fair use: 12x contacts /mo in sends) | All contacts (active + inactive) | Active subscribers | Contacts cap which plan you can buy; the price is per seat | All contacts including non-subscribers | Active subscribers (unsubscribes excluded) | All contacts including unsubscribed | Active profiles only (excludes suppressed) | All contacts including unsubscribed until removed | Active subscribers | |
| Yes (300 emails /day, unlimited contacts) | Yes (10K subscribers, 1 automation, no A/B) | Yes (250 contacts, 3,000 sends /mo, no automation) | No (14-day trial) | Yes (250 subscribers, 2,500 emails /mo) | Yes (free marketing tools, up to 2 users) | Yes (250 contacts, 500 emails, 60 SMS /mo) | Yes (500 subscribers, 3,000 sends /mo) | Yes (250 contacts, 500 sends /mo) | Yes (250 profiles, 500 emails /mo) | No (free trial) | No (30-day free trial) | |
| Email Marketing Features | ||||||||||||
| Basic (Starter), Advanced (Business+) | Basic (Free), Advanced (Creator+) | Unlimited (Growth+) | Advanced (Plus+); Basic (Starter) | Basic (Comfort), Advanced (Power) | Basic (Starter), Advanced omni-channel (Professional+) | Advanced (Pro); Basic (Standard) | Basic (Lite), Advanced (Plus) | Basic (Essentials), Advanced (Standard+) | Advanced (flows, triggers, predictive on every paid plan) | Basic (Lite), Advanced (Standard+) | Throttled on Lite (limited to its send allowance), unlimited on Essentials | |
| Shopify, WooCommerce, PrestaShop, Magento | Shopify, WooCommerce | None native (Stripe, WordPress; stores via Zapier) | Shopify, WooCommerce, BigCommerce, Magento | Shopify, WooCommerce, BigCommerce, Squarespace | Shopify, WooCommerce, BigCommerce, Magento | Shopify, WooCommerce, BigCommerce, Magento | Shopify, WooCommerce, BigCommerce | Shopify, WooCommerce, BigCommerce, Magento | Shopify (deep native), WooCommerce, BigCommerce, Magento | Shopify, WooCommerce, BigCommerce | Shopify, WooCommerce, BigCommerce (via integrations) | |
| Yes (US supported) | No | No (SMS add-on is UK customers only) | Yes (US SMS add-on) | No (separate Transactional product) | Yes (paid add-on) | Yes | No (3rd-party integrations only) | Yes (US SMS, paid add-on) | Yes (US supported, in-app credits) | Yes (US SMS add-on) | No | |
| Advanced (behavioral, transactional) | Basic (tags, segments) | Moderate (unlimited audiences, web and event tracking) | Advanced (behavioral, purchase, engagement) | Moderate (interests, activity, custom fields) | Advanced (Pro+) | Advanced (e-commerce behavior, purchase data) | Moderate (tags, segments; unlimited on Plus) | Moderate (tags, predicted demographics) | Very advanced (predictive, purchase behavior, CLV) | Moderate (lists, tags, click segments) | Strong (behavioural, engagement, custom fields) | |
| Yes (Business+) | Yes (Creator Pro only) | Yes (A/B split sending, paid plans) | Yes (all plans) | Yes (Comfort+) | Yes | Yes (Standard+) | Yes (split testing) | Yes (Standard+) | Yes (all paid plans) | Yes (Standard+, subject line) | Yes | |
| Yes | Yes (Creator+) | No (hosted signup forms only) | Yes (Plus+) | Yes | Yes | Yes (limited) | Yes | Yes | Yes (limited) | Yes | No (signup forms only) | |
| Yes (embedded, pop-ups) | Yes (embedded, hosted) | Yes (embedded and hosted; paid plans only) | Yes (embedded, pop-ups, hosted) | Yes (embedded, pop-ups, hosted) | Yes | Yes (embedded, pop-ups, wheel) | Yes (embedded, pop-ups, hosted, AI builder) | Yes (embedded, pop-ups, hosted) | Yes (embedded, pop-ups, fly-outs) | Yes (embedded, pop-ups, hosted) | Yes (embedded, hosted) | |
| 70+ | 50+ | Yes | 250+ | 100+ | Not stated | 250+ | 600+ | 100+ | 100+ | 200+ | 100+ (best-in-class design) | |
| High | High | Not stated | Very high (94% in independent tests) | High | Not stated | High | Moderate (strong on Outlook, weaker on Gmail) | High (89% in independent tests) | Very high (e-commerce specialist) | High | High | |
| AI | ||||||||||||
| Native (Aura) | Native (AI subject lines) | Native (AI Content Assistant, Brand Analyzer) | Native (Active Intelligence) | Native (AI writing assistant) | Native (Breeze) | Native (Omnisend AI) | Native (AI Writer, Smart Designer) | Native (Intuit Assist, 20+ AI) | Native (Klaviyo AI agents) | Native (AI content generator) | Limited (subject-line and copy assist) | |
| Native MCP (official) | Native MCP (official) | Via 3rd-party (Zapier) | Native MCP (official) | Native MCP (official, beta) | Native MCP (official, beta) | Native MCP (official) | Native MCP (official) | Via 3rd-party (Zapier) | Native MCP (official) | Via 3rd-party (Zapier) | Via 3rd-party (Zapier) | |
| Integrations & Support | ||||||||||||
| Yes (unsubscribe, sender ID, address footer) | Yes (unsubscribe, sender ID, address footer) | Unsubscribe, list cleaning, domain authentication | Yes (unsubscribe, sender ID, address footer) | Yes (unsubscribe, sender ID, address footer) | Yes (unsubscribe, subscription types, sender ID) | Yes (unsubscribe, sender ID, address footer) | Yes (unsubscribe, sender ID, address footer) | Yes (unsubscribe, sender ID, address footer) | Yes (unsubscribe, sender ID, address footer) | Yes (unsubscribe, sender ID, address footer) | Yes (unsubscribe, sender ID, address footer) | |
| 60+ | 90+ | 19 | 900+ | 140+ | 1,000+ | 130+ | 750+ | 300+ | 350+ | 300+ | 250+ | |
| Yes | Yes | Yes | Yes | Yes | Yes | Yes (revenue) | Yes | Yes | Yes (revenue) | Yes | Yes | |
| Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | |
| Business hours | Business hours | Email + knowledge base | 24/7 chat | Business hours | 24/7 chat | Business hours | 24/7 phone | Business hours | Business hours | Phone + chat | 24/7 email | |
| No | No | No | No | No | No | No | No | No | No | No | No |
Independent, side by side breakdowns of the matchups merchants ask about most.
Ranked picks for specific business types, with our live cost calculator.
What each provider actually charges, plan by plan, with cheaper alternatives.
Ranked alternatives to the providers merchants are weighing up, with our live cost calculator.
Our team can help you evaluate your options based on your subscriber volume, automation needs, e-commerce platform, and whether you need SMS marketing.