Omnisend
$20/mo est.
- Entry price
- $16/mo (Standard)
- Free plan
- Yes (250 contacts, 500 emails, 60 SMS /mo)
- Automation
- Advanced (Pro); Basic (Standard)
- SMS
- Yes
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $20/mo
Omnisend
E-commerce email and SMS combined in one platform, with pre-built automation flows for online stores.
- Entry price
- $16/mo (Standard)
- Free plan
- Yes (250 contacts, 500 emails, 60 SMS /mo)
- Integrations
- 130+
- SMS
- Yes
Best for
US online stores wanting email and SMS in one platform, with pre-built automation flows and a lower cost than Klaviyo at most list sizes.
Pricing breakdown
All prices in USDSourced from provider's published pricingEvery fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Pre-built e-commerce automation flows
- Email and US SMS in one platform
- Free plan includes 60 SMS credits
- Cheaper than Klaviyo at most list sizes
Cons
- Charges for non-subscribed contacts who interacted with the store
- A/B testing only from Standard
- Less mature than Klaviyo for advanced flows
- Nothing published above 150,000 contacts
About Omnisend
Omnisend competes directly with Klaviyo for e-commerce email and SMS, with a stronger focus on pre-built automation flows that work out of the box. Native Shopify, WooCommerce, BigCommerce, and Magento integration brings store data into segmentation and triggers.
The free plan covers 250 contacts and 500 emails per month with 60 free SMS credits, the Standard plan adds basic automation, and the Pro plan unlocks unlimited emails, advanced automation, and bundled SMS credits.
Omnisend was founded in 2014 and is headquartered in London, UK.
How Omnisend compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
HubSpot
$20/mo est.
- Entry price
- $20/seat/mo (Starter)
- Free plan
- Yes (free marketing tools, up to 2 users)
- Automation
- Basic (Starter), Advanced omni-channel (Professional+)
- SMS
- Yes (paid add-on)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $20/mo
AWeber
$20.83/mo est.
- Entry price
- $12.50/mo (Lite)
- Free plan
- Yes (500 subscribers, 3,000 sends /mo)
- Automation
- Basic (Lite), Advanced (Plus)
- SMS
- No (3rd-party integrations only)
- E-commerce
- Shopify, WooCommerce, BigCommerce
- Est. monthly cost
- $20.83/mo
MailerLite
$19/mo est.
- Entry price
- $12/mo (Comfort)
- Free plan
- Yes (250 subscribers, 2,500 emails /mo)
- Automation
- Basic (Comfort), Advanced (Power)
- SMS
- No (separate Transactional product)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Squarespace
- Est. monthly cost
- $19/mo
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