HubSpot
$20/mo est.
- Entry price
- $20/seat/mo (Starter)
- Free plan
- Yes (free marketing tools, up to 2 users)
- Automation
- Basic (Starter), Advanced omni-channel (Professional+)
- SMS
- Not stated
- E-commerce
- Not stated
- Est. monthly cost
- $20/mo
HubSpot
CRM platform with a genuinely free-forever tier and the largest app ecosystem, built to scale from startup to enterprise.
- Entry price
- $20/seat/mo (Starter)
- Free plan
- Yes (free marketing tools, up to 2 users)
- Integrations
- 1,000+
- SMS
- Not stated
Best for
US businesses wanting a free starting point with room to grow. Largest integration ecosystem (1,000+), with a steep pricing jump at the Professional tier.
Pricing breakdown
All prices in USDLast verified July 11, 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Free CRM with unlimited users and a generous contact allowance
- Largest integration ecosystem with 1,000+ apps
- Sales, marketing, and service tools in one platform
- SOC 2 compliant with US data hosting
Cons
- Pricing jumps sharply from Starter to Professional
- Mandatory onboarding fees on Professional and above
- Marketing contact limits can add hidden costs as you scale
- Most advanced features sit in the expensive tiers
About HubSpot
HubSpot started as a marketing tool and grew into a full customer platform covering sales, marketing, and service. Its free CRM is one of the most generous on the market, with unlimited free users and a large contact allowance, which makes it the most common starting point for US businesses moving off spreadsheets.
The catch is the jump to paid tiers. Starter is affordable per seat, but Professional is several times the price and adds a mandatory one-time onboarding fee. Businesses that outgrow Starter often feel the pinch at that step.
HubSpot was founded in 2006 and is headquartered in Cambridge, USA.
How HubSpot compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
ActiveCampaign
$15/mo est.
- Entry price
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- Free plan
- No (14-day trial)
- Automation
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- SMS
- Yes (US SMS add-on)
- E-commerce
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Mailchimp
$27/mo est.
- Entry price
- $13/mo (Essentials)
- Free plan
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- SMS
- Yes (US SMS, paid add-on)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $27/mo
AWeber
$29/mo est.
- Entry price
- $12.50/mo (Lite)
- Free plan
- Yes (500 subscribers, 3,000 sends /mo)
- Automation
- Basic (Lite), Advanced (Plus)
- SMS
- No (3rd-party integrations only)
- E-commerce
- Shopify, WooCommerce, BigCommerce
- Est. monthly cost
- $29/mo
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