Kit
$0/mo est.
- Entry price
- $0 (free to 10K)
- Free plan
- Yes (10K subscribers, 1 automation, no A/B)
- Automation
- Basic (Free), Advanced (Creator+)
- SMS
- No
- E-commerce
- Shopify, WooCommerce
- Est. monthly cost
- $0/mo
Kit
Email marketing built for creators, newsletters, and audience monetization, with a free plan that scales to 10,000 subscribers.
- Entry price
- $0 (free to 10K)
- Free plan
- Yes (10K subscribers, 1 automation, no A/B)
- Integrations
- 90+
- SMS
- No
Best for
US content creators, newsletter writers, and audience-led businesses. Free up to 10,000 subscribers with one automation.
Pricing breakdown
All prices in USDLast verified June 19, 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Free plan up to 10,000 subscribers (most generous)
- Built for creators and newsletters
- Clean automation builder
- AI subject line and content tools
Cons
- No native SMS marketing
- Single automation on the free plan
- Less depth for e-commerce stores
- A/B testing needs a paid plan
About Kit
Kit (formerly ConvertKit) is the platform of choice for newsletter writers, content creators, and audience-led businesses in the US. The free plan is the most generous in the category at 10,000 subscribers, although it limits you to a single automation and removes A/B testing.
The Creator plan unlocks unlimited visual automations and the Creator Pro plan adds advanced reporting and subscriber scoring. Kit is less suited to e-commerce stores or businesses needing SMS, since neither is a focus and there is no native SMS. Kit bills in US dollars.
Kit was founded in 2013 and is headquartered in Boise, USA.
How Kit compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Brevo
$0/mo est.
- Entry price
- $9/mo (Starter)
- Free plan
- Yes (300 emails /day, unlimited contacts)
- Automation
- Basic (Starter), Advanced (Business+)
- SMS
- Yes (US supported)
- E-commerce
- Shopify, WooCommerce, PrestaShop, Magento
- Est. monthly cost
- $0/mo
ActiveCampaign
$15/mo est.
- Entry price
- $15/mo (Starter)
- Free plan
- No (14-day trial)
- Automation
- Advanced (Plus+); Basic (Starter)
- SMS
- Yes (US SMS add-on)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $15/mo
Mailchimp
$27/mo est.
- Entry price
- $13/mo (Essentials)
- Free plan
- Yes (500 contacts, 1,000 sends /mo)
- Automation
- Basic (Essentials), Advanced (Standard+)
- SMS
- Yes (US SMS, paid add-on)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $27/mo
Common questions about Kit
The same questions US merchants ask before signing up.
Kit has a free Newsletter plan that is free up to 10000 subscribers. The paid Creator plan adds unlimited automations, advanced reporting, and removes Kit branding; its cost scales with your subscriber count (see the comparison table on this page for current pricing).
The free Newsletter plan supports up to 10000 subscribers and includes unlimited email sends, signup forms, and one active automation. A/B testing and advanced reporting require a paid Creator Pro plan. This is the most generous free subscriber limit in the category.
Kit is designed for creators, newsletter writers, bloggers, podcasters, and anyone who builds a following as the core of their business. Its generous free plan makes it an excellent starting point for early-stage newsletters. It is less suited to product-based e-commerce stores that need purchase-triggered flows.
No. Kit does not offer native SMS marketing. The platform is focused entirely on email and newsletter delivery. Businesses that need SMS alongside email should look at multi-channel alternatives like Klaviyo, Brevo, or Mailchimp.
Yes. Kit provides one-click unsubscribe, sender identification, and a physical mailing address footer that help you meet US CAN-SPAM Act requirements for permission-based email and newsletter marketing.
Kit's free plan supports far more subscribers than Mailchimp's and is optimized for newsletter and creator workflows, while Mailchimp has a broader template library and a larger integration ecosystem. For a content creator or newsletter, Kit is the more purpose-built choice. Compare both at your subscriber count in the table above.
We may earn a commission when you click through to a provider. This never affects ranking or data shown. Read our terms.
Work at Kit? Claim this listing
Compare Kit
Compare Kit against every other US provider on price, contract terms, and features.