Brevo
$0/mo est.
- Entry price
- $9/mo (Starter)
- Free plan
- Yes (300 emails /day, unlimited contacts)
- Automation
- Basic (Starter), Advanced (Business+)
- SMS
- Yes (US supported)
- E-commerce
- Shopify, WooCommerce, PrestaShop, Magento
- Est. monthly cost
- $0/mo
Brevo
Volume-based pricing that charges per email sent rather than by contact count, suited to large lists with infrequent sends.
- Entry price
- $9/mo (Starter)
- Free plan
- Yes (300 emails /day, unlimited contacts)
- Integrations
- 60+
- SMS
- Yes (US supported)
Best for
US businesses with large lists and infrequent sends. Volume-based pricing with unlimited contacts on every plan.
Pricing breakdown
All prices in USDLast verified June 19, 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Unlimited contacts on every paid plan
- Volume-based pricing rewards lean senders
- Free plan up to 300 emails per day
- Native SMS marketing built in
Cons
- Pricing logic differs from every competitor, harder to compare
- Daily send cap on the free plan
- A/B testing only on Business
- Slower deliverability reputation than top-tier rivals
About Brevo
Brevo (formerly Sendinblue) takes a different approach to pricing. You pay for the number of emails you send each month, not the number of contacts in your database, so unlimited contacts are included on every paid plan. Brevo prices in US dollars for US customers.
The Starter plan covers basic sending and the Business plan adds automation, A/B testing, and send-time optimization. SMS marketing is built in and sends to US mobiles natively. The model can be much cheaper for businesses with large lists that send occasionally, and more expensive for businesses that send to a small list very frequently.
Brevo was founded in 2012 and is headquartered in Paris, France.
How Brevo compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Kit
$0/mo est.
- Entry price
- $0 (free to 10K)
- Free plan
- Yes (10K subscribers, 1 automation, no A/B)
- Automation
- Basic (Free), Advanced (Creator+)
- SMS
- No
- E-commerce
- Shopify, WooCommerce
- Est. monthly cost
- $0/mo
ActiveCampaign
$15/mo est.
- Entry price
- $15/mo (Starter)
- Free plan
- No (14-day trial)
- Automation
- Advanced (Plus+); Basic (Starter)
- SMS
- Yes (US SMS add-on)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $15/mo
Mailchimp
$27/mo est.
- Entry price
- $13/mo (Essentials)
- Free plan
- Yes (500 contacts, 1,000 sends /mo)
- Automation
- Basic (Essentials), Advanced (Standard+)
- SMS
- Yes (US SMS, paid add-on)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $27/mo
Common questions about Brevo
The same questions US merchants ask before signing up.
Brevo starts at $9/mo (Starter) on the Starter plan, which covers a set monthly email volume with unlimited contacts. Unlike most competitors, Brevo prices by the number of emails you send each month rather than the number of contacts you store.
Yes. Brevo offers a free plan that allows up to 9000 emails per month, with a daily send cap and unlimited contact storage. The free plan includes Brevo branding on outgoing emails, which can be removed on a paid plan.
Brevo is structured around how many emails you actually send, not how many contacts you store. This makes it particularly cost-effective for businesses with large lists that send infrequently, such as seasonal retailers or event-based senders. If you send to your full list every week, the per-volume model may cost more than a contact-based alternative.
Yes. Brevo supports SMS marketing to US mobile numbers across its paid plans. SMS credits are purchased separately from the email subscription and are not bundled into the standard monthly price.
Yes. Brevo provides double opt-in tools, one-click unsubscribe, sender identification, and a physical mailing address footer that help you meet US CAN-SPAM Act requirements for commercial email.
Brevo stores unlimited contacts on every plan and prices by send volume, while Mailchimp charges per contact (including unsubscribed ones). For businesses with large lists and modest send frequency, Brevo can be significantly cheaper. Compare both at your list size and send frequency in the table above.
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