6 providersAll prices in USDPrices checked Jul 29, 2026

Compare E-commerce Platforms in the United States

Compare the best ecommerce platforms and online store builders for US businesses. See subscription costs, transaction fees, features, and integrations side by side, all in US dollars.

Browse all E-commerce Platforms in our directory

Updated

Online revenue /mo

Avg order value

Products

Your current cost /mo

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	Square Online	WooCommerce	Squarespace	Wix	BigCommerce	Shopify
Est. platform cost	$0/mo	$15/mo	$19/mo	$29/mo	$39/mo	$39/mo
Est. processing fees	$435/mo		$435/mo	$435/mo		$435/mo
Est. total cost	$435/moFreeCheapest	$450/moSelf-hosted	$454/moBasic	$464/moCore	$474/moCore	$474/moBasic
	Visit Square Online	Visit WooCommerce	Visit Squarespace	Visit Wix	Visit BigCommerce	Visit Shopify

Ratings
	4.6Capterra (330)	4.5Capterra (1,042)	4.6Capterra (1,200+)	4.4Capterra (10,704)	4.4Capterra (339)	4.5Capterra (6,694)
Plans & Pricing
	$0 (Free)	$0 (open source)	$19/mo (Basic)	$29/mo (Core)	$39/mo (Core)	$39/mo (Basic)
	0%	0%	3% (Basic), 0% (Core+)	0%	0%	2% (Basic)
	2.9% + 30c (online)	Via gateway (WooPayments / Stripe)	2.9% + 30c (Stripe)	2.9% + 30c (Wix Payments)	Via partners (no native processor)	2.9% + 30c (Basic, online)
	$0	$0 to $40/mo	$0 to $25/mo	$0 to $40/mo	$15 to $80/mo	$40 to $150/mo
	Yes	Yes (open source)	No	Yes (no e-com)	No	No
	Included	~$15/mo (managed)	Included	Included	Included	Included
	No	No	No	No	No	No
Platform & Store
	Unlimited	Unlimited	Unlimited	Unlimited (Core+)	Unlimited	Unlimited
	Square Marketplace	Thousands	40+ extensions	500+ apps	1,000+ apps	10,000+ apps
	~3	Thousands	100+	900+	~14 free	~13 free
	Limited	Unlimited	1 to 2	Unlimited	Unlimited	2 (Basic)
	Yes	Yes (WooCommerce app)	Yes	Yes (Wix Owner)	Yes	Yes (excellent)
	No	Yes (WordPress)	Yes	Yes	Yes	Yes
	No	Via plugins	Via extensions	Via apps	Via apps	Native (DSers, Oberlo legacy)
	Yes	Yes	Yes	Yes	Yes	Yes
	Facebook, Instagram, Google	Via plugins (Google, Amazon, Facebook)	Limited (social sharing)	Facebook, Instagram, Google, Amazon (via apps)	Amazon, eBay, Facebook, Instagram, Google, Walmart	Amazon, eBay, Facebook, Instagram, Google, TikTok, Pinterest
	Built-in (Square POS)	Via plugins	No	Via Wix POS	Via apps	Built-in (Shopify POS)
	None	Basic to Developer	None	None	Basic	None
AI
	Native (AI site builder, AI copy, Photo Studio)	Via plugins (WordPress AI)	Native (Blueprint AI builder)	Native (AI Site Builder, Astro assistant)	Native (BigAI Copywriter) + apps	Native (Sidekick assistant, Magic copy/images)
	Native MCP (dev/ops, beta)	Native MCP (developer preview)	Via 3rd-party (+ ChatGPT checkout)	Native MCP (site/dev)	Native MCP (Storefront)	Native MCP (Storefront)
Integrations & Support
	Square only	100+	Stripe, PayPal	70+	65+	100+
	Yes (Plus+)	Yes (via plugins)	Yes (Core+)	Yes	Yes (Growth+)	Yes (all plans)
	No	Yes (via plugins)	No	Limited	Yes	Yes
	Business hours, phone + chat	Community + paid	24/7 email; live chat (business hrs)	24/7 online	24/7 chat, phone, email	24/7 chat, email, phone
	REST API	REST API	Limited	REST API (Velo)	REST + GraphQL	REST + GraphQL (excellent)
	Yes	Yes	No	Yes	Yes	Yes
	No	Yes (fully customizable)	No	Limited	Yes (Checkout SDK)	Limited (Plus only for full)

Estimates based on $15,000/mo revenue and 10 products. Rates can change without notice, confirm current pricing with the provider before signing on. Self-hosted platforms require separate hosting. Estimates use entry-level managed hosting. Actual costs vary by hosting provider, traffic, and extensions.

How we calculate this

Estimated cost: each provider’s published prices and rates applied to the inputs you set above (such as volume, team size, or invoices), plus any fixed monthly fees.
Providers with an incomplete cost (shown as “+ processing”) and quote-only providers are never ranked as the cheapest while a complete-cost option exists. A “+ payroll” tag means payroll is not built in, so you would run it on separate software; those providers are still ranked on cost, and you can hide them with the Payroll included filter.
These are estimates. Published rates can change and your final pricing depends on your business, so confirm current pricing with the provider before switching.

Provider details

The top providers, expanded.

Same data as the table above, broken out per provider with the use cases each one fits best.

We may earn a commission when you click through to a provider. This never affects ranking or data shown. Read our terms.

Square Online

Free hosted store builder that shares inventory with Square POS, with native AI and a genuine free tier.

Est. cost

$435/mo

Best for

US small retail and hospitality businesses already using Square POS who want a synced, low-cost online store

Entry plan: $0 (Free)
Tx fee: 0%
Free themes: ~3
Apps: Square Marketplace

Visit Square Online View full details

WooCommerce

Free open-source WordPress plugin for full control; the software is free and you arrange your own hosting.

Est. cost

$450/mo

Best for

Developers and businesses on WordPress wanting full control. Free plugin, you pay only for hosting and extensions

Entry plan: $0 (open source)
Tx fee: 0%
Free themes: Thousands
Apps: Thousands

Visit WooCommerce View full details

Squarespace

Design-led hosted platform with award-winning templates and Blueprint AI, popular with US creative and brand-led stores.

Est. cost

$454/mo

Best for

Design-focused US brands, creatives, and small stores that prioritize aesthetics and content

Entry plan: $19/mo (Basic)
Tx fee: 3% (Basic), 0% (Core+)
Free themes: 100+
Apps: 40+ extensions

Visit Squarespace View full details

Wix

Beginner-friendly drag-and-drop builder with no platform commission on sales and a large template library.

Est. cost

$464/mo

Best for

Beginners and small US businesses wanting an easy drag-and-drop builder with no platform commission

Entry plan: $29/mo (Core)
Tx fee: 0%
Free themes: 900+
Apps: 500+ apps

Visit Wix View full details

BigCommerce

Hosted platform with zero transaction fees on every plan, strong built-in SEO, and headless commerce support.

Est. cost

$474/mo

Best for

Higher-volume and B2B US stores that want zero transaction fees and strong SEO

Entry plan: $39/mo (Core)
Tx fee: 0%
Free themes: ~14 free
Apps: 1,000+ apps

Visit BigCommerce View full details

Shopify

Omnichannel POS from the e-commerce platform, best for US retailers who also sell online, with unified stock and orders.

Est. cost

$474/mo

Best for

US retailers who also sell online and want one system for in-store and e-commerce stock and orders

Entry plan: $39/mo (Basic)
Tx fee: 2% (Basic)
Free themes: ~13 free
Apps: 10,000+ apps

Visit Shopify View full details

Popular E-commerce Platforms comparisons

Independent, side by side breakdowns of the matchups merchants ask about most.

wix vs shopifyAn independent US comparison of Wix and Shopify on real plan pricing, transaction fees, selling tools, ease of use and AI, so you can see whether the cheaper drag-and-drop builder or the commerce-first platform is the better fit for your store.View comparison shopify vs bigcommerceAn independent US comparison of Shopify and BigCommerce on real pricing, transaction fees, sales-based plan gating, selling tools, and the new AI features, so you can see whether a deep app ecosystem with its own payments or a no-extra-fee platform is the better fit for your business.View comparison shopify vs squarespaceAn independent US comparison of Shopify and Squarespace on real pricing, selling tools, design, ease of use and the new AI features, so you can see whether a commerce-first platform or a design-led website builder with shopping bolted on is the better fit for your business.View comparison

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