State of Email Marketing in the United States, Q3 2026

We track 13 email marketing providers in the United States: 13 with a published price and 0 quoting on request. Every price below comes from the vendor's own pricing page as our records stood on 2 Oct 2026, and this page will not be updated as those prices change.

How many email marketing providers publish a price?

A provider counts as publishing a price when its pricing page gives enough to estimate a monthly bill without contacting sales. One that shows a headline or starting rate and quotes for the rest is counted as quoting on request. On that test, 100% of this market can be priced without asking.

Each figure above counts every provider that publishes that one number, including any that quote for the rest of their pricing, so the sample behind each figure differs.

What does email marketing cost in the United States?

Estimated monthly bill at each business size in the table, from the same cost engine as our live comparison table. Providers that quote on request are left out; an unknown price is never counted as zero.

For the largest business size in the table (large list), the dearest option with a published price costs 8.3 times the cheapest, $890 against $106.67 a month.

How we compiled this report

Prices come from vendors' own pricing pages only, never from review sites or directories, and no commercial relationship with a vendor changes a figure here. Definitions, limitations and corrections: how we compile these reports.

Conclusion

Entry prices for email marketing in the United States sit close together: nothing to $20 a month, median $13, and all thirteen providers we track publish one. That figure buys a small list. Pricing in this market scales with contacts and sends, so the comparison that matters is at the list size a business actually has, and the table prices three of them with automation left off.

At a thousand contacts and five thousand sends a month the modeled bill is $0 to $47, median $20. At ten thousand contacts and forty thousand sends it is $0 to $290, median $110, and one provider's free plan still covers a list of that size. At fifty thousand contacts and two hundred thousand sends every option is paid: $106.67 to $890 a month, median $385, with the most expensive about 8.3 times the cheapest.

Free plans run out somewhere between ten thousand contacts and fifty thousand, and the paid tiers spread out as the list grows. A business whose list is heading past ten thousand is choosing between $106.67 and $890 a month at the far end, and the entry prices, none above $20, give no sign of that.