The e-commerce specialist, deeply integrated with Shopify and built around predictive analytics and revenue attribution.
Best for
US Shopify and e-commerce stores wanting deep platform integration and revenue attribution. Advanced automation on every paid plan.
Every fee we track, grouped by where it applies.
Klaviyo is the most deeply integrated email and SMS platform for e-commerce in the US. Native Shopify, WooCommerce, BigCommerce, and Magento sync brings purchase history, browse data, and product catalogs into segmentation and automation, which is why serious online stores choose it.
All paid plans include the same advanced automation features (flows, predictive analytics, AI segments), so the only thing that scales with contact count is price. The free plan covers 250 active profiles and 500 monthly sends, and Klaviyo only counts active profiles, so suppressed and unengaged contacts do not push you into a higher tier. SMS to US mobiles is supported natively. Klaviyo bills in US dollars.
Klaviyo was founded in 2012 and is headquartered in Boston, USA.
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Klaviyo
$45/mo est.
Constant Contact
$35/mo est.
Mailchimp
$27/mo est.
ActiveCampaign
$15/mo est.
The same questions US merchants ask before signing up.
Klaviyo starts at $20/mo (Email) on the Email plan for a small number of active profiles. Pricing scales by active profile count; suppressed and unsubscribed contacts are excluded from billing, which can reduce costs for stores with large inactive lists.
Yes. Klaviyo offers a free plan for up to 250 active profiles with a monthly send cap. The free plan includes automation flows, segmentation, and core integrations, making it usable for very early-stage stores.
Klaviyo has a deep native Shopify integration that syncs real-time purchase data, browsing behavior, and product catalog information. This enables highly targeted flows such as abandoned cart, browse abandonment, post-purchase sequences, and predictive replenishment emails without manual data exports.
Yes. Klaviyo supports SMS marketing to US mobile numbers natively. Email and SMS can be managed within the same automation flows and segmentation rules, so messages across both channels stay coordinated.
Yes. Klaviyo provides one-click unsubscribe, sender identification, and a physical mailing address footer that help you meet US CAN-SPAM Act requirements. For SMS it also supports TCPA-aligned consent capture, which is important for text marketing compliance.
Klaviyo is built around e-commerce data such as orders, products, and browsing behavior, so much of its value depends on a connected store. For a business without an online store, the advanced features are harder to use and a general-purpose tool like Mailchimp or a creator-focused tool like Kit is usually a better fit. Compare the options at your list size in the table above.
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Compare Klaviyo against every other US provider on price, contract terms, and features.