Constant Contact
$35/mo est.
- Entry price
- $12/mo (Lite)
- Free plan
- No (free trial)
- Automation
- Basic (Lite), Advanced (Standard+)
- SMS
- Yes (US SMS add-on)
- E-commerce
- Shopify, WooCommerce, BigCommerce
- Est. monthly cost
- $35/mo
Constant Contact
A long-established, beginner-friendly US platform with strong phone support and a focus on small businesses and nonprofits.
- Entry price
- $12/mo (Lite)
- Free plan
- No (free trial)
- Integrations
- 300+
- SMS
- Yes (US SMS add-on)
Best for
US small businesses and nonprofits that value hands-on phone support and a simple editor over deep automation.
Pricing breakdown
All prices in USDLast verified June 19, 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Strong US-based phone support
- Beginner-friendly editor
- Good event and survey marketing tools
- Native US SMS as an add-on
Cons
- No permanent free plan (trial only)
- Bills for unsubscribed contacts until removed
- Automation is lighter than rivals
- Pricing climbs at larger list sizes
About Constant Contact
Constant Contact is one of the oldest email marketing platforms in the US and remains a popular pick for small businesses, nonprofits, and local organizations that value hands-on support. It is known for its US-based phone support, event marketing tools, and a straightforward editor that non-marketers can pick up quickly.
The Lite plan covers core campaign sending and the Standard plan adds automation, A/B testing, and contact segmentation. Constant Contact bills by contact count (including unsubscribed contacts until removed), prices in US dollars, and does not offer a permanent free plan, only a trial. SMS marketing is available as an add-on. It suits senders who want a simple tool with real phone support over deep automation.
Constant Contact was founded in 1995 and is headquartered in Waltham, USA.
How Constant Contact compares
Side-by-side with the closest alternatives by estimated cost.
Tier pricing based on 1,000 subscribers and 5,000 emails per month, using each free plan where it fits.
Mailchimp
$27/mo est.
- Entry price
- $13/mo (Essentials)
- Free plan
- Yes (500 contacts, 1,000 sends /mo)
- Automation
- Basic (Essentials), Advanced (Standard+)
- SMS
- Yes (US SMS, paid add-on)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $27/mo
Klaviyo
$45/mo est.
- Entry price
- $20/mo (Email)
- Free plan
- Yes (250 profiles, 500 emails /mo)
- Automation
- Advanced (flows, triggers, predictive on every paid plan)
- SMS
- Yes (US supported, in-app credits)
- E-commerce
- Shopify (deep native), WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $45/mo
ActiveCampaign
$15/mo est.
- Entry price
- $15/mo (Starter)
- Free plan
- No (14-day trial)
- Automation
- Advanced (Plus+); Basic (Starter)
- SMS
- Yes (US SMS add-on)
- E-commerce
- Shopify, WooCommerce, BigCommerce, Magento
- Est. monthly cost
- $15/mo
Common questions about Constant Contact
The same questions US merchants ask before signing up.
Constant Contact starts at $12/mo (Lite) on the Lite plan for a small contact list. Pricing scales by the number of contacts, and the Standard plan adds automation, segmentation, and A/B testing. There is no permanent free plan, only a trial.
No. Constant Contact does not offer a permanent free plan. A free trial lets you test the platform, but a paid plan is required for ongoing campaign sending. If a permanent free tier is essential, providers like Mailchimp, Brevo, and Kit offer one.
Constant Contact is known for its US-based phone support and beginner-friendly editor, which makes it popular with small businesses, nonprofits, and local organizations that value hands-on help. It also has solid event marketing and survey tools. Its automation is lighter than e-commerce specialists like Klaviyo.
Yes. Constant Contact offers SMS marketing to US mobile numbers as an add-on, so you can run text campaigns alongside email from the same account. SMS is billed separately from the email subscription.
Yes. Constant Contact provides one-click unsubscribe, sender identification, and a physical mailing address footer that help you meet US CAN-SPAM Act requirements. It also enforces permission-based list practices, which supports strong deliverability.
Constant Contact leads on hands-on US-based phone support and is very beginner-friendly, while Mailchimp has a free plan, a larger template library, and a broader integration ecosystem. If live phone help matters most, Constant Contact is the pick; if you want a free starting point and more integrations, Mailchimp wins. Compare both at your list size in the table above.
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Compare Constant Contact against every other US provider on price, contract terms, and features.