Design-first hosted platform with a visual builder, strong CMS, and Stripe-based checkout, built for brand-led US stores.
Best for
Designers, agencies, and brand-led US stores that prioritize visual control and content.
Every fee we track, grouped by where it applies.
Webflow is a US-headquartered hosted platform built on a visual designer that gives designers and agencies pixel-level control without code, with hosting included on a fast global CDN. Its e-commerce plans run from Standard to Advanced and gate the catalog by item count (500, 5,000, 15,000). Webflow processes payments through Stripe, so card fees are paid to Stripe on top of the plan fee, and it has one of the strongest AI-assisted design toolsets in this set, including official support for connecting AI agents.
The Standard plan adds a 2% transaction surcharge and caps at 500 items, so the surcharge and item cap push real stores onto Plus or Advanced (both 0% fee) fairly quickly. Sales-tax calculation is handled through a third-party integration rather than a native engine. It is the standout for brand-led, design-first stores.
Webflow was founded in 2013 and is headquartered in San Francisco, USA.
Side-by-side with the closest alternatives by estimated cost.
Subscription plus hosting estimate for self-hosted platforms. Payment processing not included.
Webflow
$29/mo est.
Wix
$29/mo est.
Shopify
$39/mo est.
Squarespace
$19/mo est.
The same questions US merchants ask before signing up.
Webflow Ecommerce starts at $29/mo (Standard, annual) for the Standard plan on annual billing, with Plus at $74/mo (Plus) and Advanced at $212/mo (Advanced, annual). The plans gate your catalog by item count (500, 5,000, and 15,000 items), and hosting is included on every plan.
The Standard plan adds a 2% (Standard), 0% (Plus+) Webflow surcharge on every sale, on top of your payment processor's rate. The Plus and Advanced plans charge 0%, so for a store doing meaningful volume, upgrading to Plus can pay for itself by removing that surcharge.
Webflow processes payments through Stripe, PayPal, and Apple Pay, with no native processor of its own. The gateway choice is narrower than on dedicated e-commerce platforms, though Stripe covers the common US card and wallet methods.
Not with a native engine. Webflow calculates US sales tax through a third-party integration connected to your store rather than a built-in tax service, so a multi-state seller will usually add a dedicated tool such as TaxJar or Avalara.
Yes. Webflow has one of the stronger AI toolsets here, with a native AI site builder, an AI assistant, and AI SEO help. It also offers a Native MCP connection on the site and CMS side, including a Claude connector, which is the standard that lets AI assistants and agents build and manage your store. In plain terms, that means an AI agent can help you design and update the site rather than just chat about it.
Webflow offers superior design control and a powerful CMS, suiting content-rich, brand-led stores, and is favored by designers and agencies. Shopify has a far larger app ecosystem, deeper multi-channel selling, and is easier to run day to day for sales-focused merchants. High-volume retail tends to choose Shopify; design studios often prefer Webflow.
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