Keap
$416/mo est.
- Per user
- $39/user/mo above the 2 included
- Free tier
- No
- Marketing automation
- Yes
- Integrations
- Zapier + API
- Pipeline
- Yes
- Est. monthly cost
- $416/mo
Keap
An automation-first CRM for small service businesses, sold as one bundled platform rather than a cheap entry seat.
- Per user
- $39/user/mo above the 2 included
- Free tier
- No
- Integrations
- Zapier + API
- Onboarding
- $1,500 one-time (Ignite Implementation Package)
Best for
Small US service businesses that want deep marketing automation, texting and a business phone line in one platform, and can absorb a much higher entry cost than a typical CRM.
Pricing breakdown
All prices in USDLast verified July 11, 2026Every fee we track, grouped by where it applies.
Strengths and trade-offs
Pros
- Marketing and sales automation built into the core product, not sold as an add-on
- One platform for campaigns, email, booking, quotes and invoices
- Built-in business phone line and text marketing (US only)
- Plan price includes 2 users, so small teams are not charged per seat from the first user
- Dedicated Customer Success Manager included
Cons
- Much more expensive to start than most small business CRMs
- An implementation package is required on top of the subscription
- Contact allowances are small, and extra contacts add a monthly charge
- A $299 early-termination fee applies on annual plans
About Keap
Keap (formerly Infusionsoft) builds its CRM around marketing and sales automation rather than treating automation as an upsell. Campaign building, email marketing, landing pages, appointment booking, quotes and invoicing all sit in the one platform, which suits a small service business that wants to run its whole customer lifecycle in a single tool instead of stitching several together. It is also the only CRM in this table with a built-in business phone line and text marketing, both US-only features.
The trade-off is the entry price and the way it is sold. Keap starts far above the usual small business CRM, the plan bundles a fixed number of users and contacts rather than charging a low per-seat fee, and an implementation package is required on top of the subscription in the first year.
Keap was founded in 2001 and is headquartered in Chandler, USA.
How Keap compares
Side-by-side with the closest alternatives by estimated cost.
Per-user pricing based on 5 users and 1,000 contacts, using each free plan where it fits.
Salesforce
$125/mo est.
- Per user
- $25/user/mo
- Free tier
- No
- Marketing automation
- Add-on (Marketing Cloud)
- Integrations
- 5,000+
- Pipeline
- Yes
- Est. monthly cost
- $125/mo
Zoho CRM
$100/mo est.
- Per user
- $20/user/mo
- Free tier
- Yes (3 users)
- Marketing automation
- Professional+
- Integrations
- 1,000+
- Pipeline
- Yes
- Est. monthly cost
- $100/mo
Monday CRM
$75/mo est.
- Per user
- $15/seat/mo
- Free tier
- Yes (2 users)
- Marketing automation
- Pro+
- Integrations
- 200+
- Pipeline
- Yes
- Est. monthly cost
- $75/mo
Common questions about Keap
The same questions US merchants ask before signing up.
Keap does not sell a cheap entry seat. The entry plan is $299/mo (Ignite, includes 2 users and 1,500 contacts), and extra users are $39/user/mo above the 2 included. The plan price also rises with your contact count, so the two things that drive your bill are how many contacts you hold and how many seats you need beyond the two the plan already covers.
No. Keap has no free tier. It offers a free trial that does not require a credit card, but every ongoing plan is paid. If a free plan matters to you, HubSpot and Zoho CRM both have one, and both start well below Keap.
Yes. Keap charges $1,500 one-time (Ignite Implementation Package) on top of the subscription, and its own pricing page asks "Why is a Keap implementation package required?", so it is a mandatory first-year cost rather than an optional service. Budget for it: on the entry plan it adds more than a third again to what you pay Keap in year one, and it is the single most commonly missed number when people compare Keap against a cheaper CRM.
Keap adds a published charge for the extra contacts, stepping up in blocks rather than per contact. It starts small and climbs steadily as the list grows, and because the entry plan's contact allowance is modest, a business with a large marketing list will reach it quickly. Above 50,000 contacts Keap asks you to contact its sales team. The calculator on this page already applies that ladder, so the estimated cost moves when you change the contact count.
Yes, and this is one of the few things that genuinely sets Keap apart in this table. Keap includes a dedicated business phone line for calls and texts, plus text message broadcasts and automated texting, so you can keep work calls separate from your personal number and run SMS campaigns without a third-party tool. Each plan includes an allowance of text messages and voice minutes, with paid tiers above that. These features are United States only.
Keap is the most expensive way into CRM in this comparison, by a wide margin. What you get for it is genuine depth of automation, campaign building, email marketing, landing pages, booking, quotes and invoices in one platform, rather than automation sold as a higher tier or a separate tool. That is a fair trade only if you will actually use it. A small team that mainly needs a sales pipeline and contact management will get that from Pipedrive or Zoho CRM for a fraction of the cost, and HubSpot offers a free plan to start on.
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