Partners
Co-branded content
We build editorially independent pages your buyers and the AI assistants are looking for, on the subjects that matter to you, disclosed as a paid partnership.
Our comparison tables are ordered by arithmetic on published prices, and our picks are our own editorial judgement. No partner can pay to change either. We earn commission from many providers, often including a partner’s direct rivals, which is exactly why position is never for sale.
When a business owner asks an AI assistant which provider to choose, the assistant reaches for an independent page it can cite. Where no such page exists, it cites whatever it finds, which can be a competitor’s own marketing. Microsoft Copilot already cites our comparison pages in all three of our markets, and we build new pages on subjects our partners care about.
You fund the production of the pages. We research, write and verify them on our own price database, keep them current, and keep every verdict our own.
Who it is for
- Marketing, content and SEO or AI-search leads at software, payments and financial brands
- Agencies working for those brands
- Brands whose buyers ask AI assistants questions that no independent page answers well
How it works
- 1
Research first, and a baseline before we agree scope
We look at the questions your buyers actually ask, which pages the AI assistants cite today, and where no independent answer exists. Before the first page goes live we record a fixed set of questions put to the OpenAI, Anthropic and Google assistants, so any later change can be checked against a baseline neither of us can move.
- 2
A subject built across formats, not one article
Different engines cite different kinds of page. We build a subject as buyer guides for the people who are asking, pricing comparisons with a working cost calculator, and provider depth with every field verified at the source, for each market you choose.
- 3
Published on a cadence
Pages go live in batches rather than in one drop. We agree the date the first page goes live before work starts.
- 4
You check the facts about your product; we keep the verdict
Our standard terms: you review each page for accuracy about your own product within five working days, after which it publishes as drafted. Editorial judgement, rankings and facts about competitors stay ours.
- 5
Measured, and each measurement reported on its own
We re-run the baseline questions at fixed points and report the citations each page earns where an engine publishes them, with the source and window for every figure. Different instruments are never blended into one number.
What is included
- Research into your buyers’ questions, per market
- A locked baseline of AI-assistant answers, taken before the first page goes live
- Buyer guides, pricing comparisons and provider pages built on verified prices
- A "Paid partnership with" disclosure above the headline of every page you pay for
- Ongoing price verification that keeps the pages current, with no takedown date
- Scheduled re-measurement against the baseline
- The right to quote and link to the pages in your own marketing, with attribution
Never for sale, to anyone
- Position in any comparison table, ranking or calculator result
- A rating, score, badge or "best for" verdict, including on a page you fund
- Removing, hiding or softening an accurate fact about any provider, your own included
- Leaving a competitor out of a comparison it belongs in
- Any promised number of citations, rankings, clicks or sales
- Choosing which competitors appear, or weaker rivals for you to beat
- Approval of the verdict or of what we say about other providers
- A promised citation count, ranking or traffic figure
Talk to us about this
Tell us about your market and your buyers, and we will come back with options scoped to you.