Should a US small business pick Framer or Webflow?
Go with Framer for a design-led marketing site built in one tool, billed month to month, that you expect to keep where it is. Go with Webflow if the site needs a CMS and memberships behind the pages, an app marketplace, or the option to export the code and host it yourself, and you are fine buying editor seats separately.
Both price in US dollars per site, both have a free plan without a custom domain and both import Figma. The real split is what each charges you for: Framer for every editor beyond the owner, Webflow for the CMS rung and for Workspace seats outside the site plan. The full table and our buyer's guide are on the AI website builders hub.
Plans and pricing checked October 2026, and every figure below is read live from our pricing database and checked against each vendor's own pricing page, the same data as the table and calculator above. The table and calculator rank on published prices only. We may earn a commission if you buy through our links, and that never changes the order.
Framer vs Webflow pricing: per site, per editor, per Workspace
Framer's entry plan is $15/mo (Basic), with no contract to sign (contract: None). Each website is its own plan, and editors are charged on top: the Team members row reads Owner free, then $20 per editor, hard ceiling of 10. A sole proprietor pays the plan price alone; a studio pays a seat per person, up to the ceiling.
Webflow's entry plan is $25/mo (Basic), a flat price per site (pricing model: Flat plan price per site; contract: None on monthly). Editors are bought elsewhere (Team members: Via Workspace plans): Workspace plans are a separate Webflow subscription, so the table prices Webflow's site plan only. Both publish a native US dollar rate card (local pricing: Yes, native USD for Framer, Yes, native USD for Webflow), so currency is not a factor here the way it is for a buyer abroad.
Sites per plan are 1 per project plan on Framer and 1 per site plan on Webflow, and both bill month to month, so the table shows a rolling monthly figure for each.
In the calculator above, Websites multiplies both estimates, because each site is a separate plan on either. Users moves Framer's estimate only, because Webflow's seats live outside the site plan. If a contractor, an agency and a bookkeeper all need a login, set Users to that number.
Who is each one built for
Framer began as a design tool and still is one. Its AI row reads AI assists generation and editing within a design tool, and the site you publish is the design you made. It suits anyone who would rather work on a canvas than in a page builder, with Figma import (Figma import) to start from an existing design and a template marketplace (Large marketplace, design-led) when there is none.
Webflow is a visual designer with a publishing platform behind it. Its AI row reads Webflow AI generates and edits a site within a visual designer. It also imports Figma (Figma import) and its templates row reads Large marketplace, design-led, so the design side is close. The difference is what sits behind the pages: a CMS, memberships, an app marketplace and a connector that lets AI assistants read and edit the site, which Webflow calls an MCP server. That points it at an agency, or a business whose site is content rather than a brochure.
The AI is proprietary on each (Proprietary (Framer AI) and Proprietary (Webflow AI)) and neither lets you plug in your own. If your deciding question is which you will find easier, both have a free plan, and an afternoon on each answers it better than any table.
CMS and content: collections against a CMS on a higher plan
Framer's Backend row reads No, CMS collections (no app backend): structured content for blog posts, case studies or listings, inside the design tool, with no application backend. Webflow's reads No, CMS and memberships (Webflow Cloud hosts custom apps separately), and Webflow's own plans page puts the CMS one rung above the entry site plan. A Webflow site with a blog or listings is priced from that rung. The calculator cannot see that, because it costs by sites and users, so read the Backend row before relying on the entry figure.
Neither is an app builder. A booking system or a customer portal with its own data needs the other half of this market, and Webflow's own answer is a separate product, Webflow Cloud.
Selling online and sales tax
Framer sells through integrations (Online store: Via integrations; Integrations: Stripe, embeds, APIs), so the store's cost sits outside the plan price. Webflow sells through its Ecommerce site plans (Online store: Via Ecommerce site plans; Integrations: App marketplace, MCP server, APIs, Stripe), which are not the plans priced here, so the table covers a non-selling site on both. A service business that invoices after the work needs neither. A retailer should ask each vendor for its selling plan, and one American question with it: sales tax depends on where the buyer is, so does the store integration or the Ecommerce plan calculate destination-based sales tax at checkout, or expect a separate tax service? We hold no field on tax handling, so that answer comes from the vendor.
AI limits, bandwidth and support
- AI usage limits: Framer 500/mo (Free), 1,000 (Basic), 3,000 (Pro), Webflow Not published as a number
- Storage: Framer 50GB bandwidth (Basic), Webflow 1GB bandwidth (Starter), 10GB (Basic), 50GB and up (Premium)
- Hosting included: Framer Yes, Webflow Yes, on a paid site plan
- Support: Framer Email and community, Webflow Support portal, priority on higher plans
Framer publishes its AI allowance as a number per plan, so you can budget against it. Webflow does not, so ask what fair use means before you depend on Webflow AI. Both publish storage as bandwidth, which your visitors spend rather than you. Webflow's support adds priority on higher plans, which matters more to a storefront than to a portfolio.
Export, lock-in and the markup you answer for
Framer does not export code (No, but supports custom code): you keep the domain and can add custom code inside the site, but leaving means rebuilding. Webflow does (Yes, code export), which hands you the hosting and buys you the option of leaving. For a brochure site either is fine. If the site is the business, or a client may take it in house, read the Export row before the price row.
There is an American reason to care about that row beyond lock-in: ADA demand letters over websites land on small businesses, and the generator writes markup you never see, so Webflow's export puts that markup in your hands while Framer's custom code lets you patch inside the site. Our Wix vs Squarespace comparison carries the fuller checklist to run before you announce the site.
The verdict
Framer is the pick for a designer, a studio or a small US business that wants a design-led marketing site from one tool and does not expect to move it. Budget a seat for each person who edits, and nothing else beyond the plan. Webflow is the pick for an agency, or a business whose site is content and integrations. It wants a CMS behind the pages and the option to export the code one day, and it is comfortable buying editor seats on top. Set Websites and Users to your real numbers in the calculator, then read the Backend and Export rows. If a team will run this site and might want to take it elsewhere, that outweighs the entry price.