Webflow logo

Webflow

Design-first hosted platform with a visual builder, strong CMS, and Stripe-based checkout, built for brand-led US stores.

Entry plan
$25/mo (Basic)
Sites per plan
1 per site plan
AI limits
Not published as a number
Free plan
Yes, Starter plan on a webflow.io subdomain, 2 pages, no custom domain

Best for

Designers, agencies, and brand-led US stores that prioritize visual control and content.

Pricing breakdown

All prices in USDSourced from provider's published pricing

Every fee we track, grouped by where it applies.

Strengths and trade-offs

Pros

  • Pixel-level visual design control
  • Strong CMS and content modeling
  • Hosting included (fast global CDN)
  • 0% transaction fee on Plus and Advanced

Cons

  • Standard plan adds a 2% surcharge
  • Stripe-only native processor (no Webflow Payments)
  • Plan tiers cap product counts (500 to 15,000)
  • Sales tax needs a third-party integration

About Webflow

Webflow is a US-headquartered hosted platform built on a visual designer that gives designers and agencies pixel-level control without code, with hosting included on a fast global CDN. Its e-commerce plans run from Standard to Advanced and gate the catalog by item count (500, 5,000, 15,000). Webflow processes payments through Stripe, so card fees are paid to Stripe on top of the plan fee, and it has one of the strongest AI-assisted design toolsets in this set, including official support for connecting AI agents.

The Standard plan adds a 2% transaction surcharge and caps at 500 items, so the surcharge and item cap push real stores onto Plus or Advanced (both 0% fee) fairly quickly. Sales-tax calculation is handled through a third-party integration rather than a native engine. It is the standout for brand-led, design-first stores.

Webflow was founded in 2013 and is headquartered in San Francisco, USA.

How Webflow compares

Side-by-side with the closest alternatives by estimated cost.

Assumes $15,000/mo volume, $50 average transaction, 70% in-person and 30% online.

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Compare Webflow against every other US provider on price, contract terms, and features.